Baseline

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I was digging through my library and found four issues of Baseline. I’d forgotten how good it was! The issues are from 1999, 2004 and 2 from 2005 (# 27, 44, 46, 48) and all have ‘poster’ cover wraps which make them feel oh-so-special.

Looking back on them there’s so much to love (which I think I missed back then). The larger format gives the designers lots of space to play with, and they aren’t afraid of white space either! It’s also way quirkier than I remembered.

Below are a selection of spreads from them. One of the most noticeable things is the proportion of text on the page. It’s tiny. Admittedly the small font and large page real estate is a factor but still. It’s way more a visual canvas than a journal. The grid is always evident even in the experimental pages or when they switch an article to landscape - which I really hate (sorry, I know, it changes pace, interrupts reader, forces new perspective, but I hate the switch mid mag).

These article lead pages are so gorgeous and at this scale pretty luxurious.

The face below is the poster cover wrap of issue 48 (designed by HDR Visual Communication). That issue also has the layout gem below where the illustration breaks not only the grid but also the page. Lovely touch but registration must have been fun.

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Here’s a link to the online Issue Index - looks like it covers all issues to No 63 (1979-2018)

Letterform Archive - an eclectic sample

One of the things I love most about visiting the Letterform Archive is the impromptu discovery of awesome bits of design. You can book a research session with them and get a focussed deep dive into a particular subject area, but as a volunteer you just turn up and get stuck in. At one of my sessions Rudy VanderLans and Zuzana Licko from Emigré had just sent over a batch of posters and printed paraphernalia. Letterform Archive already has Emigré's archive including the digital development of the type faces, but this was a stack of items that they had been sent (by the looks of it back in the '90s). It was an amazing flashback to my time at art school. Here's a selection from the stack that includes the work of (amongst others) The Designers Republic, Phil Baines and Graphic Thought Facility. I particularly love the poster for The Residents gig in Zurich, not sure of the designer, Homer Flynn maybe?

Although the eclectic nature of the archive is being filtered heavily through the things I love, it's still amazingly diverse. Here's a bunch of shots that include Raymond Queneau's Exercices de Style (see my copy here) and Cent Mille Milliards de Poèmes, dada letter art, type specimens and a few pics from the many, many design journals they have. 

And this wonderful type specimen with the annotation in pencil explaining that the ragged top is the result of mice.

If you want to stay up to date with what the have join their 'Just in' mailing list: https://letterformarchive.org/this-just-in