Saw this on the Poke. It's a great litany and it should be learnt and practiced every night before bed.
http://www.thepoke.co.uk/2013/03/24/motivational-poster-nsfw/
Viewers v likely hood
It's like advertising in the good old days, before targeted campaigns, dm and social media. Basically if the audience is big enough you'll get a hit, gotta love probability...
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